As a member of one of Canada’s fastest-growing insurance brokerages, the Marketing Communications Associate will help our Broker Partners provide expert advice in a complex world. They will be responsible for the creation and management of compelling collateral, web content and social media posts, along with supporting the success of our client events.

Working alongside internal and external resources, the Marketing Communications Associate will develop their superpowers even further on a wide range of projects as we build out our marketing and digital strategy. This individual will have an understanding of layout, typography, and visual presentations to help the team deliver on our passion for the success of our clients.

RESPONSIBILITIES:

Marketing & Branding:
•Assist with the execution of marketing campaigns
that support sales campaigns to achieve target goals
and objectives
•Liaise with Broker Partners, as directed, to implement marketing plans for applicable industry sectors of the business
•Promote and continuously enhance the quality and prestige of Navacord Broker Partners among clients, prospects, and partners
•Work with Broker Partners to create collaterals, including PowerPoint presentations and proposals
•Write, edit and update brochures, ads, newsletters, along with other materials as directed
•Maintain consistency with the development and implementation of company branding to ensure brand integrity is maintained
•Assist with the management of internal promotional orders and ensure they comply with brand guidelines

Social Media, Digital:
•Provide input into the social media strategy including building and managing Navacord Broker Partner social media profiles and presence
•Assist with the adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services
•Distribute shareable content targeted for specific networks to spread both our brand and our content

•Implement marketing and advertising campaigns based on each brands promotional plan
•Develop and coordinate the development of content for campaigns; text and graphics, together with internal technical experts or external partners, suppliers and designers
•As applicable, create and execute email drip campaigns using templates, databases and marketing automation tools; generates and maintains mailing lists
•Execute and monitor online advertisement, email blast, social media and other digital campaigns
•Support the planning and execution of tradeshows and other customer events

Website
•Participate with the ongoing development of our company website including design, functionality, and technical maintenance required to optimize the visitor experience
•Maintain and update corporate and Broker Partner websites with content and documents so as to make minor but continuous developments such as campaign pages with ready to use templates
•Report on analytical projects to improve blog strategies, tactics, and traffic primarily using data from Google Analytics
•Monitor web traffic and lead follow up and prepare reports to management
•As per the individual’s skillset, collaborate in the writing and editing on the development of web content

REQUIREMENTS:
•Business Degree or Diploma in Marketing or other post secondary education in related field
•Minimum 2 years’ experience in a marketing, design or graphics role having demonstrated an exceptional work ethic
•Excellent knowledge and demonstrated experience using Adobe Creative Suite, InDesign and Microsoft Office
•Work well within a team environment alongside internal and external resources
•Demonstrated ability to make common-sense decisions and solve problems independently while also able to accept direction and follow brand guidelines
•Ability to plan, organize and prioritize multiple projects
•Able to work well under pressure, meet set deadlines in accordance with project strategy and comfortably change priorities when required
•Strong attention to detail with precise, accurate and clear presentation
skills
•Excellent communication skills with high proficiency in listening, writing, and verbal communication
•Professional appearance and manner

We are committed to providing accommodation upon request for applicants and employees with disabilities. If you require accommodation, we will work with you to meet your needs.