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9 Jun 2022

Full-Time Director, Insurance Sales and Distribution

Insurance Corporation of British Columbia – Posted by icmv06 Anywhere

Job Description

At ICBC, it’s our job to make sure the car insurance system works for all British Columbians, today and in the future. If you want to make the most of your skills and expertise while growing your career, we want you. A career at ICBC is an opportunity to be part of a talented, diverse and inclusive team that is driven to serve its customers and community. You can expect a competitive salary, comprehensive benefits and a collaborative work environment. If you are reliable and dependable, contact us today to be part of our talented and diverse team as we work together to create an insurance system we can all be proud of.

We welcome applications from all qualified job seekers. If you are a job seeker with a disability, please let us know as adjustments can be made to help support you in delivering your best performance.

Position Highlights

ICBC is looking for an experienced Director, Insurance Sales and Distribution. Reporting to the Vice President, Insurance, the Director, Insurance Sales and Distribution will be accountable for providing sales and service support to ICBC’s Broker network who are accountable for selling ICBC’s products and services directly to customers. This includes developing and implementing broker distribution strategies, including evolving in-office, phone and online service, sales and communications strategies. The Director will ensure that ICBC’s Autoplan Brokers have the necessary knowledge and tools required to sell and service ICBC’s basic and optional insurance products consistent with ICBC’s customer service standards.

The Director will lead a team responsible for achieving the provincial business plan and designs and implements tactical plans to support these strategies, with a focus on working in a competitive environment and achieving business results. The team is accountable for building effective working relationships with the Brokers and analyzing sales patterns and product performance. The Director will collaborate with other leaders across the organization on the current and future product and service offerings.

Department Leadership – A member of the senior leadership team the Director will provide leadership of the Insurance Sales and Distribution function in a manner that enables ICBC to achieve its mission, goals and objectives. The Director, Insurance Sales and Distribution will contribute to the achievement of ICBC’s strategy, formulating and driving strategies and tactics for realizing key objectives, and creating a framework for the evaluation of the department’s performance in meeting those objectives.

Reporting to this position are three Broker Accounts Managers and the Broker Governance Manager plus a Confidential Administrative Assistant.

Strategy Support – The Director Insurance Sales and Distribution will support the implementation of corporate strategies and build department objectives and goals in collaboration with other insurance division senior leaders. This includes working closely with peers on the implementation of new insurance systems, processes and product and services, in addition to ongoing business improvements, to support the company strategy and business vision for the Insurance Division. As a member of the senior leadership team, the Director, Insurance Sales and Distribution will actively participate on projects and committees, as well as decision making for key corporate decisions.

Human Resources Leadership – The Director Insurance Sales and Distribution will ensure that an effective organization structure is developed, staffed and maintained for the department that is focused on customer service, reflects operational needs and is directed towards accomplishing the strategic objectives of the Company. The Director will build employee engagement while effectively managing business change as the organization and divisions operating model and structure continues to evolve. This position will contribute to increasing ICBC’s leadership bench strength, plan and deliver the workforce of the future.

The successful candidate will be a skilled and experienced business leader with knowledge and experience in the property and casualty insurance field. Demonstrated knowledge of sales techniques and the ability to develop sales strategies and communication plans to meet desired business results while developing and maintaining key stakeholder relationships in paramount to be successful in this role. This business leader will possess superb communication skills and a keen bias toward decision-making and execution. The Director will be passionate about leadership development and value the success that comes from coaching and mentoring others and seeing leaders progress in the organization.

Position Requirements


  • A related business degree preferably and industry specific certification is an asset. A track record of life-long learning and professional development.

Experience, Skills and Competencies

  • Preferably 10+ years of management experience for a relevant sized organization, one that is customer centric, ideally within the insurance or financial services industry.
  • Experience in the property and casualty sector, ideally with auto insurance experience would be an asset, in addition to understanding of ICBC’s operating model and the role of the insurance broker in this model would be an advantage.
  • Experience and success in delivering business change with a profound understanding of change management practices.
  • Values-based leadership style, open, and courageous, with an ability to mentor talent and align disparate interests.
  • Strong business acumen, numerate and data driven.
  • Demonstrated experience in providing strategic contribution to business results and achievement of strategy objectives; and implementing process improvements that have supported business evolution.
  • A bias for taking action and making decisions. A tolerance for risk and a willingness to act with imperfect information. A history of demonstrated collaboration and taking a consultative approach.
  • A clear and long record as a proven, strategic leader, with demonstrated experience leading business change at the department level, ideally, from within a large, complex, multi-stakeholder, business environment. Understands how to invoke positive change into organizational culture, particularly, where such change involves a significant technology and/or business change.
  • Outstanding verbal and written communication skills at a senior level; persuasive and authentic; ability to translate technical terminology into business language.
  • A strong team player capable of building productive, trusted relationships with all members of a management team and key stakeholders.
  • Politically astute. Understands and is able to work effectively in a public sector unionized environment.

Position Information

A career at ICBC is an opportunity to be part of a talented, diverse and inclusive team that is driven to serve its customers and community. Make the most of your skills and take the opportunity to grow and develop your career. You can expect a competitive salary, comprehensive benefits and a challenging work environment. Drive your career with us.

We welcome applications from all qualified job seekers. If you are a job seeker with a disability, please let us know as adjustments can be made to help support you in delivering your best performance.

Only candidates legally entitled to work in Canada will be considered for this position.

As announced by the Provincial government, all ICBC employees will be required to show proof of full Covid-19 vaccination.

Employing a hybrid working model, this role combines on-site in office work (various locations within Lower Mainland) with work from home flexibility.


ICBC provides comprehensive benefit coverage to all eligible employees including a defined benefit pension plan and 4 weeks’ vacation plus Wellness Days.

  • Extended health plan – 100% employer paid
  • Dental plan – 100% employer paid for Basic coverage; 70% employer paid for major coverage
  • 100% employer paid life insurance, LTD, and travel insurance
  • Sick leave plan – 100% of pay for a period of a maximum of 15 weeks – 100% employer paid
  • Long term disability plan
  • Basic group life insurance
  • Voluntary group life insurance
  • Pension plan – defined benefit pension plan that pays a benefit to you or your beneficiary upon termination, death, or retirement.

How to Apply

Data Overview: Job Posting (

Job Categories: Insurance. Job Types: Full-Time.

Job expires in 11 days.

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